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Basic Guidelines for writing Health Guru Blogs

  •  It is imperative that all blog content is 100% original and reflects a unique take on a particular medical/health related issue or topic. 
  • Please keep in mind that plagiarism can be identified, so refrain from including any and all content that has already been put out on the web. 
  • Before developing a stance on a medical issue or condition, it is essential that the writer assesses his/her experience with the aspects being highlighted, or recount a friend or a family member experience.
  • For instance, if the blog is about “Strategies for coping with depression,” the piece will only be able to offer important insight to the reader if it touches on the writer’s individual coping mechanism or that of his/her family members or friends.
  • It goes without saying that the prospective blog writers carry out their own research from a wide variety of sources. However, in order to verify particular, it is strongly suggested that they cross check it against the sites of concerned government organizations such as the FDA, CDC, USDA, EPA. The websites usually are hosted on the “.gov” domain.
  • Mainstream media websites such as CNN, BBC, Al-Jazeera and ABC are also credible sources as their personnel have already thoroughly verified the content. General medical information websites such as Mayo Clinic, Drugs.com, Medicinet and National Institute Health have board certified medical professionals in their pool of contributors and so are credible as well.
  • Independent research organizations’ websites also put out material that is the result of exhaustive research and extensive trials and testing. It is especially noteworthy if they have had their research published in an international journal and so you can cite its name as a reference in your piece.
  • It is recommended that the writer is free to take pointers on the style of expression from other blogs and articles written by researchers and specialists in a given field. However, it is important to develop your own distinct style which is both engaging and informative for the reader without being jargon heavy.
  • When writing your blog piece, use a more personal tone, use active words such as ‘I’ and ‘you’ instead of ‘the reader’ or ‘people’, or ‘patient’.
  • Although there are no specific formatting requirements, you are encouraged to use bullets or a numbered list to highlight various options and strategies. It is important that the blog have a minimum word count of 500 and that writers have thoroughly proofread their pieces before submission so as to weed out all typos and grammatical errors. Moreover, the sentence structuring should be suitable for publication and be geared towards an educated readership.
  • Though you may analyze different commercial remedies and medicines to be used as part of a certain treatment, there can be no information or statements that come off as a product pitch or have any links to the associated websites. However, your blog piece may contain a singular link to your own website or personal blog.
  • Make sure that the crux of your blog piece is consistent with the essence of the keyword or a question or statement that forms the heading. For instance, don’t go recommending pharmaceutical drug based treatments if your blog is specifically focused on alternative, natural or herbal treatments and remedies. Unless of course you are making a comparison based on the effectiveness a drug based treatment with a holistic one.
  • For Further Detail Contat Us jenna@healthguru.com